Xiaomi 2025 Financial Report: 165.2 Million Smartphones Shipped, EV Division Delivers 411,000 Vehicles
Xiaomi has released its comprehensive 2025 financial results, revealing significant growth across its smartphone and emerging electric vehicle businesses. The Chinese technology giant continues to expand its global footprint while successfully diversifying into new product categories.
Smartphone Performance and Market Position
Xiaomi shipped 165.2 million smartphones during 2025, generating revenue of CNY 186.4 billion from its mobile division. The company maintained its position among the top three global smartphone manufacturers for the fifth consecutive year, capturing 13.3% of the worldwide market. In mainland China, Xiaomi strengthened its position to become the second-largest player with 16.6% market share, representing a substantial 7 percentage point increase from the previous year.
The company's product strategy shows a clear shift toward premium offerings. Smartphones priced at CNY 3,000 (approximately $435) or higher accounted for 27.1% of total sales, setting a new company record. Flagship models in the CNY 4,000-6,000 range represented 17.3% of sales, indicating growing consumer acceptance of Xiaomi's higher-end devices.
Global Expansion and Regional Performance
Xiaomi's international presence continues to strengthen across multiple regions. The company achieved the number two position in both Latin America and Southeast Asia with market shares of 17.5% and 17.0% respectively. In Europe and Africa, Xiaomi maintained third-place positions with 20.3% and 12.7% market shares, showing modest growth in both markets.
Beyond smartphones, Xiaomi's ecosystem products performed strongly. The company's tablets ranked among the top five globally and top three in mainland China. Wearable devices achieved the number one position worldwide and second place domestically, while true wireless earbuds secured second place globally and first in mainland China.
IoT and Services Growth
Xiaomi's Internet of Things and Internet Services segment reached more than 750 million monthly active users, generating revenue of CNY 123.2 billion, an 18.3% increase from 2024. The segment achieved a gross margin of 23.1%, improving by 2.8 percentage points year-over-year. Large home appliances, including air conditioners, refrigerators, and washing machines, reached record shipment levels with revenue growth of 23.1%.
Electric Vehicle Success Story
Xiaomi's strategic move into electric vehicles has proven successful, with the automotive division reporting revenue of CNY 106.1 billion, a remarkable 223.8% year-over-year increase. This marks the first time the division has crossed the CNY 100 billion revenue threshold. More significantly, the EV business achieved profitability for the first time, reporting positive income of CNY 0.9 billion.
During 2025, Xiaomi delivered 411,082 vehicles, with 145,115 units shipped in the fourth quarter alone. In mainland China, the Xiaomi SU7 models became the top-selling sedans in the CNY 200,000+ category, while the YU7 series dominated the mid-to-large-size SUV segment for seven consecutive months. The company projects it will deliver 550,000 vehicles in 2026.
Conclusion
Xiaomi's 2025 financial results demonstrate the company's successful execution of its dual-strategy approach: strengthening its core smartphone business while aggressively expanding into new growth areas. The company's shift toward premium smartphones has yielded positive results, while its electric vehicle division has exceeded expectations by achieving both significant scale and profitability in its early stages. With strong performance across smartphones, IoT products, and electric vehicles, Xiaomi appears well-positioned for continued growth in the global technology market.