Samsung Opens New Gurugram Studio to Showcase AI-Powered Enterprise Solutions
Samsung has expanded its enterprise-focused footprint in India with the opening of a new Business Experience Studio (BES) in Gurugram, Haryana. This 6,700-square-foot facility represents the company's second such location in the country, following an earlier launch in Mumbai. The studio is designed as an interactive showcase for Samsung's AI-driven products and services tailored for business transformation across various sectors.
Three Zones of Enterprise Innovation
The Gurugram studio is organized into three distinct zones, each highlighting specific applications of Samsung's technology in real-world business environments.
Zone 1: Sector-Specific Solutions
The first zone focuses on solutions for education, finance, healthcare, and retail. Visitors can explore smart classrooms equipped with interactive displays, digital advertising solutions powered by VXT technology, and point-of-sale systems. For healthcare, Samsung showcases DICOM-compliant medical imaging displays and Digital Radiography systems featuring Vision Assist and Motion Alarm capabilities. The zone also includes rugged smartphones and tablets with MIL-STD-810H durability ratings and Samsung Knox security for enterprise applications.
Zone 2: AI-Powered Workspaces and Hospitality
The second zone demonstrates how AI can redefine modern meeting rooms, workspaces, and hospitality environments. Key offerings include SmartThings Pro for enterprise device management, self-check-in and check-out systems powered by LYNK Cloud for the hospitality sector, and AI-enabled air conditioning systems featuring the DVM S2 VRF system. Enterprise security tools like Knox Suite and Knox Guard are also displayed alongside Samsung's large-format The Wall display solution.
Zone 3: Connected Lifestyle Ecosystem
The third zone presents Samsung's vision for connected lifestyles through simulated environments including smart bedrooms, work-from-home setups, and home cinema experiences. This area demonstrates how Samsung's ecosystem of connected devices can work seamlessly together to create integrated living and working spaces.
Strategic Vision for Enterprise AI
Company leadership emphasizes that the studio reflects Samsung's belief that the future of business will be shaped by AI-driven, intelligent experiences that are human-centered, connected, and sustainable. The facility is positioned not just as a technology showcase but as a testament to Samsung's long-term commitment to building the future of enterprise with AI at the core.
Executives note that from smart classrooms and automated hotels to intelligent healthcare solutions and paperless banking, the studio demonstrates how applied AI embedded across devices and platforms can enable meaningful, efficient digital transformation built for scale. The Gurugram location serves as a collaborative space for enterprises to engage with Samsung's AI-powered ecosystems in practical, real-world contexts.
Conclusion
Samsung's new Business Experience Studio in Gurugram represents a significant investment in demonstrating practical AI applications for enterprise transformation. By creating an immersive environment where businesses can experience sector-specific solutions firsthand, Samsung aims to accelerate adoption of AI technologies across Indian industries. The studio's three-zone approach—covering sector solutions, AI-powered workspaces, and connected ecosystems—provides a comprehensive view of how intelligent technology can drive efficiency, security, and innovation in diverse business contexts. As AI continues to reshape enterprise operations globally, facilities like this Gurugram studio serve as important bridges between technological capability and practical business implementation.