Samsung Galaxy A57 and A37 Launch in India: Prices, Pre-Orders, and Key Upgrades
Samsung has officially launched its latest mid-range smartphones, the Galaxy A57 and Galaxy A37, in the Indian market. The company has started accepting pre-orders for both devices, revealing their pricing and configurations. This launch follows the global announcement of these models, with India receiving the same variant options as other regions.
Pricing and Configurations
The Galaxy A57 is available in two configurations in India. The 8GB RAM with 256GB storage variant is priced at ₹56,999, while the 12GB RAM with 256GB storage model costs ₹62,499.
The Galaxy A37 comes in three configurations: 8GB RAM with 128GB storage at ₹41,999, 8GB RAM with 256GB storage at ₹47,499, and 12GB RAM with 256GB storage at ₹52,999.
Samsung is offering an instant discount of ₹3,000 for customers using credit cards from Axis, HDFC, ICICI, and SBI banks. These prices represent a significant increase over their predecessors. The Galaxy A56's 8GB+256GB variant launched at ₹44,999, and the Galaxy A36's 8GB+128GB model was priced at ₹32,999.
Pre-Order Details and Availability
Pre-orders for both smartphones are now open and will continue until March 28, 2026. Customers can place pre-orders through Samsung's official Indian website. The devices will also be available through authorized offline and online retail partners across the country following the pre-order period.
Technical Upgrades: Bluetooth 6.0 on Galaxy A57
The Galaxy A57 distinguishes itself with several technical improvements, most notably its Bluetooth 6.0 connectivity. This makes it Samsung's first mid-range smartphone to feature this latest Bluetooth version, matching the connectivity capabilities of flagship models like the Galaxy S26+ and S26 Ultra.
Bluetooth 6.0 introduces Bluetooth Channel Sounding technology, which enables millimeter-level accuracy in measuring distances between devices. This significantly improves location tracking capabilities, making it comparable to Ultra-Wideband (UWB) technology for finding compatible devices like trackers.
The new Bluetooth standard offers download speeds up to 3Mbps and supports LE Audio with the LC3+ audio codec. This combination delivers improved audio quality when paired with compatible wireless earbuds or headphones. Additionally, Isochronous Adaptation Layer (ISOAL) Enhancement splits data into smaller packets, reducing latency and improving connection reliability in crowded wireless environments.
These enhancements result in faster data transfer speeds, better connection stability, reduced audio latency, and superior audio quality compared to previous Bluetooth versions. The Galaxy A37, powered by the Exynos 1480 chip, does not include this Bluetooth upgrade.
Conclusion
Samsung's latest Galaxy A series offerings bring notable upgrades to the Indian mid-range smartphone market. While both models see price increases over their predecessors, they offer improved specifications and features. The Galaxy A57's Bluetooth 6.0 capability represents a significant connectivity advancement for mid-range devices. With pre-orders now open and bank discounts available, these smartphones are positioned to compete in India's competitive mid-range segment.