Galaxy A57 and A37: Budget AI Phones with Modest Upgrades
Samsung has officially launched the Galaxy A37 and Galaxy A57, positioning them as affordable options with incremental artificial intelligence enhancements. While these devices do not include the comprehensive Galaxy AI suite found in flagship models, they introduce several "Awesome Intelligence" features aimed at improving user experience without a premium price tag.
AI Features and Software Enhancements
Both phones ship with One UI 8.5, which includes an improved AI Select tool accessible via a press-and-hold shortcut on the Edge Panel. The most notable AI addition is Voice Transcription, allowing users to convert audio from the Voice Recorder app and voicemails into text. Other enhanced features include a smarter Object Eraser for photo editing, an expanded Best Face function for group photos on the A57, the multi-object recognition version of Circle to Search, and Bixby 4.0 with more natural language integration. These updates represent a step forward from previous models, though they lack the generative AI capabilities of higher-end devices.
Hardware and Performance Upgrades
The Galaxy A57 is powered by the new Exynos 1680 chipset, which offers improved multi-core CPU performance and a more powerful GPU based on AMD's RDNA 3 architecture. Built on a 4nm process, it features five Cortex-A720 and three Cortex-A520 cores. To support this increased performance, Samsung has equipped the A57 with a vapor chamber cooling system that is 13% larger than its predecessor's, aiming to sustain performance during extended use. The A37 likely retains similar thermal improvements, though specifics are less detailed.
Market Positioning and Availability
These phones are set to launch in select markets on April 10, with broader availability to follow. They run Android 16 and promise six OS upgrades, extending their longevity. The focus remains on delivering value through modest AI and hardware tweaks, rather than revolutionary changes. The A57, in particular, edges out its sibling with exclusive features like enhanced Best Face, but both models cater to budget-conscious consumers seeking reliable performance without flagship costs.
Conclusion
The Galaxy A57 and A37 represent Samsung's strategy to gradually infuse AI into the mid-range segment. With features like Voice Transcription, upgraded Object Eraser, and the Exynos 1680 chipset paired with better cooling, they offer tangible, if incremental, improvements over previous generations. However, the absence of the full Galaxy AI suite means they fall short of being "true" AI phones, instead serving as accessible options for those prioritizing affordability over cutting-edge technology. As Samsung continues to expand AI across its lineup, these models highlight the slow but steady trickle-down of intelligent features to budget devices.