Apple Edges Out Samsung in 2025 Global Smartphone Shipments

In a closely contested race, Apple emerged as the leading smartphone vendor in 2025, shipping a record 240.6 million units and capturing 19% of the global market. The company narrowly surpassed Samsung, which shipped 239.1 million units, also holding a 19% market share. Both tech giants saw a 7% year-over-year growth in shipments.

Market Dynamics and Regional Performance

The global smartphone market experienced a modest 2% growth in 2025, reaching 1.25 billion units shipped. While most regions contributed to this expansion, Greater China saw a marginal decline, attributed to the fading impact of national subsidy schemes. Despite this regional trend, Apple achieved a significant 26% growth in Mainland China, driven by strong demand for its iPhone 17 series.

Top Vendors and Market Share

Xiaomi secured the third position with 165.4 million shipments, representing a 13% market share, though its sales declined by 2% compared to 2024. Vivo followed with 105.3 million shipments and 8% market share, marking a 4% year-over-year growth. Oppo rounded out the top five with 100.7 million shipments and an 8% market share, experiencing a 3% sales decline.

Other notable vendors included Transsion, which also held an 8% market share, followed by Honor (6%), Lenovo (5%), Huawei (4%), and Realme (3%).

Conclusion

The 2025 smartphone market highlights the intense competition at the top, with Apple and Samsung virtually tied in shipments. Apple's performance, particularly in China, underscores its resilience and brand strength. As the market continues to evolve, these dynamics set the stage for ongoing rivalry and innovation in the years ahead.